Digital marketing is the practice of using online channels to promote a brand and reach customers. Search engine optimization (SEO) is one digital marketing tactic that aims to improve a website's ranking in search engine results pages (SERP), and thereby increase its visibility and organic traffic.
SERP can have a significant impact on digital marketing campaigns, as it determines which websites are displayed in response to a user's search query. A website's position in SERP can directly influence its visibility, click-through rate, and organic traffic. In general, the higher a website appears in SERP, the greater the chance that it will be clicked on by users.
Therefore, SEO is an important part of any digital marketing campaign. By improving a website's ranking in SERP, businesses can increase their visibility, clicks, and organic traffic. When planning a digital marketing campaign, businesses should keep SERP in mind and consider how their SEO efforts can impact their overall performance.
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