As a business owner, you may have come across the term “SEO” but aren’t quite sure what it is or how it can benefit your business. SEO, or search engine optimization, is the process of improving your website so that it ranks higher in search engine results pages (SERPs). This can be accomplished through a variety of techniques, including optimizing your website content, building backlinks to your site, and making sure your site is mobile-friendly.
While there are many different types of SEO, they can generally be grouped into two categories: on-page SEO and off-page SEO. On-page SEO refers to techniques that you can use on your own website to improve your ranking, such as optimizing your titles and descriptions. Off-page SEO, on the other hand, refers to actions you take outside of your website to help improve your ranking, such as building backlinks and creating social media posts.
Both on-page and off-page SEO are important for getting your website to rank higher in SERPs. In this article, we’ll take a closer look at each type of SEO and some of the best practices for each.
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