In SEO, a long-tail refers to a specific and targeted keyword phrase that typically comprises three or more words. These phrases are generally less competitive than generic keywords and tend to have lower search volumes, but they play an essential role in driving highly qualified traffic to websites. By utilizing long-tails, the visibility of a website can be enhanced by capturing the attention of users who are specifically searching for niche information or products. The effectiveness of long-tail keywords lies in their ability to match user intent with relevant content on a website, which ultimately improves its ranking potential on search engine result pages. Thus, incorporating long-tail strategies into SEO campaigns can significantly boost organic traffic and enhance overall online presence.
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