The four types of SEO are commonly referred to as on-page, off-page, technical, and local. On-page SEO focuses on optimizing individual web pages by incorporating relevant keywords into the content and meta tags while ensuring proper formatting and structuring for search engine crawlers. Off-page SEO involves activities conducted outside of a website to improve its visibility in search engine results pages through techniques such as backlink building and social media promotion. Technical SEO aims at enhancing the backend structure of a website to improve its crawling ability, indexation, site speed, and user experience. Lastly, local SEO concentrates on optimizing a website's online presence specifically for local searches by including location-specific information throughout the site content and creating profiles in various directories. Each type of SEO contributes uniquely to boosting organic traffic and improving search rankings across different aspects of a website's optimization process.
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